Corporate videos in 2016
“Voice over is booming because of the growth of online corporate videos.
Corporate video has been a great source of work for voice over actors since the early 80’s. Traditionally companies have created audio visual product for conferences, seminars, new product launches, staff training and how-to’s.
The Corporate voice over area, also called Business or Industrial, is booming – and is set to continue to grow!
Many businesses are creating videos that get their message out there, by producing clips that use edited footage, still shots, graphics or simple animation. And they’re using a voice actor to convey the message.
Types of video you might see:
• Explainer Videos
These are company profile videos that talk about the business and what it does.
They often begin by asking a question of the viewer. It could reflect a problem that needs solving or addresses what the viewer’s looking for – then they explain how the company can help.
Running time is usually 1-3 minutes.
• Branding Videos
Think TV advertising: Lots of visuals, concepts, effects, graphics and a great music bed, very often supported by a read from a quality voice actor, and generally running under 1 minute.
Branding videos are made by online businesses that have a strong brand style and a stand-out message to deliver.
• Sales Videos
Videos made expressly to launch or demonstrate a product or products, these videos are similar to retail TV ads, but often run longer, averaging around 2-4 minutes.
These videos almost always use a professional voice actor.
• E-Learning & Training Videos
Training videos have been around since the 1980’s.
This is the area that’s traditionally used voice actors to narrate for them.
Companies are sill creating training videos specifically for their staff.
However, many online businesses are building training videos as products to sell online. And for many, it’s big business!
• How-to videos
Often ‘how-to’ videos are created simply and cheaply however, savvy companies who see the value in creating meaningful video content, are spending money on well-produced ‘how-to’s’ and reaping the rewards by a lift in their Google ranking.
• Company story
Often large companies will opt for a video that tells the story or history of the company, projects they’re working on or the good work they’re doing.
Often the video will be documentary style, with a narrator linking interviews or footage.
• Recruitment video
This is becoming a popular style of video for companies who want to invest in video because they realize that many of the visitors to their site, are people who want to work for them.
Of course, companies also still make videos for other purposes than online.
They’re still made for Seminars, Conferences and Conventions, for In-Store, and In-Flight and any number of other ways a company can find to connect with its staff, clients or potential customers.”
Cheers to the Voice-Over Industry!
Featured images credits: pixabay.com